Hi Management Students,
Check out this superb ebook on Marketing specialisation - retail management for BBA and Management students. There are few lecture notes with me that i will share later.The modules covered in this PDF are as follows:
Marketing Specialisation - Retail Management
Retailing
Module 1
The distribution of products begins with the producer and ends at the ultimate consumer. Between the producer and consumer there is a middle man – who is retailer. Who links the producer and ultimate consumers. The word ‘retail’ is derived from the French word retailer which means ‘ to cut a piece off’ or to break bulk. India has often been called a nation of shopkeepers. Presumably the reason for this is; that, a large number of retail enterprises exist in India. In 2004, there were 12 million such units of which 98% are small family businesses, utilizing only household labour. Even among retail enterprises, which employ hired workers, a majority of them use less than three workers.
Characteristics
The followings are some of the essential characteristics of a retailer:
Functions
Check out this superb ebook on Marketing specialisation - retail management for BBA and Management students. There are few lecture notes with me that i will share later.The modules covered in this PDF are as follows:
Marketing Specialisation - Retail Management
Retailing
Module 1
The distribution of products begins with the producer and ends at the ultimate consumer. Between the producer and consumer there is a middle man – who is retailer. Who links the producer and ultimate consumers. The word ‘retail’ is derived from the French word retailer which means ‘ to cut a piece off’ or to break bulk. India has often been called a nation of shopkeepers. Presumably the reason for this is; that, a large number of retail enterprises exist in India. In 2004, there were 12 million such units of which 98% are small family businesses, utilizing only household labour. Even among retail enterprises, which employ hired workers, a majority of them use less than three workers.
Characteristics
The followings are some of the essential characteristics of a retailer:
- He is regarded as the last link in the chain of distribution
- He purchases goods in large quantities from the wholesaler and sell in small quantity to the consumer
- He deals in general products or a variety of merchandise
- He develops personal contact with the consumer
- He aims at providing maximum satisfaction to the consumer
- He has a limited sphere in the market
Functions
- The retailer buys a variety of products from the wholesaler or a number of wholesalers
- He thus performs two functions like buying of goods and assembling of goods
- The retailer performs storing function by stocking the goods for a consumer
- He develops personal contact with the consumers and gives them goods on credit
- He bears the risks in connection with Physical Spoilage of goods and fall in price
- He makes arrangement for delivery of goods and supply valuable market information to both wholesaler and the consumer
Content Syndicated from: Marketing specialisation-retail management lecture notes,ebook,pdf download
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