Hey Buddies,
Friends i am sharing with you an excellent ebook on Marketing - E-commerce in PDF format. This ebook is content rich for BBA or management students.I will later share the lecture notes on this subject.The modules in this book are as follows:
Marketing - E-commerce management
MODULE I INTRODUCTION TO E-COMMERCE
MODULE II BUSINESS MODELS OF E-COMMERCE
MODULE III MARKETING STRATEGIES AND E-COMMERCE
MODULE IV ELECTRONIC PAYMENT SYSTEM
MODULE V LEGAL AND ETHICAL ISSUES IN E-COMMERCE
INTRODUCTION TO E-COMMERCE
E-Commerce is a latest technology related with commerce and computer. Commerce is the exchange or transformation or buying and selling of entities (goods or commodities) on a very large scale involving transportation from one place to another. [Webster ]E- Commerce is the process of doing business online. Or we can say that E-commerce is to conduct business by using the IT
(Information technology, i.e., computer technology and electronic communication) it is the buying and selling of items or goods or services on the Web using electronic communication and digital information processing technology.EDI or Electronic Data Interchange is an early form of e-commerce. Its high cost, use of proprietary standards etc. hampered the spread of e-commerce.
E-commerce is the process of doing business electronic. It changes the entire business scenario due to the powerful innovation of Internet, which is spreading fast through the world. The power of Internet as a global access was felt with the introduction of the World Wide Web (WWW) in 1994. This global network makes global relations with the companies made easier. It is predicted that, in the near future the digital economy will overtake the traditional economy of all developed countries.
E-commerce is a composite of technologies process and business strategies that foster the instant exchange of information within between organization. E-commerce strengthens relationship with buyers make it easier to attract new customer, improves customer responsiveness and open new markets on a global scale. E-commerce is the application of various communication technologies to provide the automated exchange of business information with internal and external customer, suppliers and financial institutions.
Friends i am sharing with you an excellent ebook on Marketing - E-commerce in PDF format. This ebook is content rich for BBA or management students.I will later share the lecture notes on this subject.The modules in this book are as follows:
Marketing - E-commerce management
MODULE I INTRODUCTION TO E-COMMERCE
MODULE II BUSINESS MODELS OF E-COMMERCE
MODULE III MARKETING STRATEGIES AND E-COMMERCE
MODULE IV ELECTRONIC PAYMENT SYSTEM
MODULE V LEGAL AND ETHICAL ISSUES IN E-COMMERCE
INTRODUCTION TO E-COMMERCE
E-Commerce is a latest technology related with commerce and computer. Commerce is the exchange or transformation or buying and selling of entities (goods or commodities) on a very large scale involving transportation from one place to another. [Webster ]E- Commerce is the process of doing business online. Or we can say that E-commerce is to conduct business by using the IT
(Information technology, i.e., computer technology and electronic communication) it is the buying and selling of items or goods or services on the Web using electronic communication and digital information processing technology.EDI or Electronic Data Interchange is an early form of e-commerce. Its high cost, use of proprietary standards etc. hampered the spread of e-commerce.
E-commerce is the process of doing business electronic. It changes the entire business scenario due to the powerful innovation of Internet, which is spreading fast through the world. The power of Internet as a global access was felt with the introduction of the World Wide Web (WWW) in 1994. This global network makes global relations with the companies made easier. It is predicted that, in the near future the digital economy will overtake the traditional economy of all developed countries.
E-commerce is a composite of technologies process and business strategies that foster the instant exchange of information within between organization. E-commerce strengthens relationship with buyers make it easier to attract new customer, improves customer responsiveness and open new markets on a global scale. E-commerce is the application of various communication technologies to provide the automated exchange of business information with internal and external customer, suppliers and financial institutions.
Content Syndicated from: Marketing - E-commerce ebook,lecture notes,pdf download for BBA students
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