3/16/2015

Managerial economics pdf,ebook,lecture notes download for BBA students

Hello Friends,



Download the ebook of Managerial economics in PDF format. Thses handouts and ebooks will benefit the BBA and management students.The lecture notes on Managerial economics is also available on this forum. The modules covered in this ebook are as follows:



Managerial economics







  • INTRODUCTION

  • DEMAND CONCEPTS

  • PRODUCTION

  • MARKET STRUCTURES AND PRICE OUTPUT DETERMINATION

  • PRICING POLICY AND PRACTICES

  • BUSINESS CYCLE






Introduction




The term “economics” has been derived from a Greek Word Oikonomia which means household. Economics is a social science. It is called „social‟ because it studies mankind of society. It deals with aspects of human behavior. It is called science since it studies social problems from a scientific point of view. The development of economics as a growing science can be traced back in the writings of Greek philosophers like Plato and Aristotle. Economics was treated as a branch of politics during early days of its development because ancient Greeks applied this term to management of city-state, which they called Polis. Actually economics broadened into a full fledged social science in the later half of the 18th century.



Definition of Economics




The plethora of definitions are available in connection with the subject matter of economics. These are broadly divided into




  • Wealth Definition,

  • Welfare Definition,

  • Scarcity Definition and

  • Growth Definition




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    BBA - Managerial Economics.pdf


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