Hello BBA students,
Check out this superb ebook on Marketing specialisation - service management for the students pursuing management courses or BBA. This ebook is in PDF format for you all to download. You can also find lecture notes and handouts in this section.However,the modules covered in this ebook are as follows:
Marketing specialisation - Service Management
Module 1
Introduction
The economic activities have been divided into mainly three classes. They are – Primary, Secondary, and Tertiary. Primary activities includes – agriculture, fishing and forestry. Secondary activities includes – industry ( manufacturing and construction ). Tertiary activities includes services. Up to the industrial revolution, agriculture was dominated in economic sector. After the industrial revolution, industry started to dominate the economy and presently service sector dominate the whole economy of world. The economic growth is not equal in all countries. In many Asian and African countries, agriculture is still the dominant factor of their economies. At the same time there are some countries with industry as the dominant factor of their economies.
Service
According to the economic point of view a service is an intangible commodity. That is, services are an example of intangible economic goods. A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to physical product.
Examples
Check out this superb ebook on Marketing specialisation - service management for the students pursuing management courses or BBA. This ebook is in PDF format for you all to download. You can also find lecture notes and handouts in this section.However,the modules covered in this ebook are as follows:
Marketing specialisation - Service Management
Module 1
Introduction
The economic activities have been divided into mainly three classes. They are – Primary, Secondary, and Tertiary. Primary activities includes – agriculture, fishing and forestry. Secondary activities includes – industry ( manufacturing and construction ). Tertiary activities includes services. Up to the industrial revolution, agriculture was dominated in economic sector. After the industrial revolution, industry started to dominate the economy and presently service sector dominate the whole economy of world. The economic growth is not equal in all countries. In many Asian and African countries, agriculture is still the dominant factor of their economies. At the same time there are some countries with industry as the dominant factor of their economies.
Service
According to the economic point of view a service is an intangible commodity. That is, services are an example of intangible economic goods. A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to physical product.
Examples
- Education service
- Insurance service
- Banking service
- Film Theater
- Medical service
- Telecommunication service
- Legal service
Content Syndicated from: Marketing specialisation-service management pdf,ebook,lecture notes for BBA
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