Hello BBA students,
Check out this superb ebook on Marketing Consumer Behaviour for the students pursuing management courses or BBA.This ebook is in PDF format for you all to download. You can also find lecture notes and handouts in this section.However,the modules covered in this ebook are as follows:
Marketing Consumer Behaviour
Consumer is the reason why business exists. Without them no company can survive or thrive. In their absence, an organisation doesn’t have a business or purpose. The main purpose of a company is to satisfy customer’s needs and wants. Though similar, consumers are unique in themselves; they have needs and want which are varied and diverse from one another; and they have different consumption patterns and consumption behaviour. The marketer helps satisfy these needs and wants through product and service offerings. For a firm to survive, compete and grow, it is essential that the marketer identifies these needs and wants, and provides product offerings more effectively and efficiently than other competitors. A comprehensive yet meticulous knowledge of consumers and their consumption behaviour is essential for a firm to succeed.Ideally, marketing should result in a consumer who is ready to buy. All that should be needed then is to make the product or service available. In short consumer or customer satisfaction is the key to an organisational success.
Check out this superb ebook on Marketing Consumer Behaviour for the students pursuing management courses or BBA.This ebook is in PDF format for you all to download. You can also find lecture notes and handouts in this section.However,the modules covered in this ebook are as follows:
Marketing Consumer Behaviour
- CONSUMER BEHAVIOUR
- CONSUMER INVOLVEMENT
- INDIVIDUAL INFLUENCE ON
- BUYING BEHAVIOUR
- CONSUMER BUYING PROCESS
- CULTURE AND CONSUMER BEHAVIOUR
Consumer is the reason why business exists. Without them no company can survive or thrive. In their absence, an organisation doesn’t have a business or purpose. The main purpose of a company is to satisfy customer’s needs and wants. Though similar, consumers are unique in themselves; they have needs and want which are varied and diverse from one another; and they have different consumption patterns and consumption behaviour. The marketer helps satisfy these needs and wants through product and service offerings. For a firm to survive, compete and grow, it is essential that the marketer identifies these needs and wants, and provides product offerings more effectively and efficiently than other competitors. A comprehensive yet meticulous knowledge of consumers and their consumption behaviour is essential for a firm to succeed.Ideally, marketing should result in a consumer who is ready to buy. All that should be needed then is to make the product or service available. In short consumer or customer satisfaction is the key to an organisational success.
Content Syndicated from: BBA - Marketing Consumer Behaviour pdf,ebook,lecture notes download
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